Spotify Research

This assignment was completed during COM 260, Understanding Audiences, as a final project. The assignment was to pick a communications company and understand their relationship they have with their audience. In this paper, Alex Attanasio and I delve into the unique position Spotify finds itself in regarding a younger audience, limited competitors, and being a new form of media.

Netflix Focus Group

This assignment was completed during COM 319, Communicating Media Insights. The assignment involved moderating a focus group from a Netflix employee's perspective and then pulling insights from the discussion as it relates to Netflix's overall media strategy. It explores why people enjoy the platform, the downfalls it has, and improvements it could make to better position itself in the market.

Blind Metrics

This assignment was completed during COM 319, Communicating Media Insights. Sam Lichtenstein, Julia Parrish, and I received an excel spreadsheet with a few pages of information regarding sites (names redacted). In it, we had to see if there was anything that popped out about the metrics provided, and how the sites compared to one another given the information. The report had to be capped at 2 pages, and is written in the form of analysts writing to a higher-up.

NBC Research

This assignment was completed during COM 319, Communicating Media Insights. It is written from the perspective as an analyst at NBC. The challenge with this assignment is that everyone was given a different media company, and a spreadsheet full of media outlets with simple metrics. It is a two part report, with the first half being internal numbers that only executives would see. The figures are metrics sizing up NBC to its competitors and the industry as a whole.The second half is research that the general public may see in a report. Some of these numbers are meant to be braggadocios, or show-off numbers, that do have some value, but are mainly to impress people.


 

©2019 by Reid Cobb